STEPS FOR EVANGELISTIC MESSAGE PREPERATION
by Peter MastersFROM SWORD & TROWEL 2001 No 1
POINTS WHICH AFFECT A PREACHER’S APPROACH
It is surprisingly difficult to propose a series of stages for the preparation of
evangelistic sermons. To put together a method for expository sermons (to believers) is
much easier. The problem is that evangelistic sermons may take any number of forms, for
different routes must be explored in the piercing of rebellious hearts.
We provide here, not so much a concrete scheme, but a list of the elements
which should be represented in the preparation of evangelistic sermons. The order of these
elements is not crucial.
Some preliminary comments are called for, because this suggested plan will
appear to run against the tide of advice given these days on exposition and exegesis. One
great rule today (almost the battle cry of many modern exegetes) is - No presuppositions!
The preacher must not take to the text any presuppositions or expectations, because in so
doing he will be imposing a message on the text. He will be guilty of reading his own ideas
into it - so-called eisegesis rather than exegesis.
Of course it is important at some stage of our preparation to ensure that the
text really does say what we propose to teach. We do not entirely disregard the concerns just
mentioned, but without expectations and presuppositions we are unlikely to recognise any
evangelistic arguments in a text. This is why we have proposed a check list for discerning
the evangelistic potential of passages, called the Gracious Element Grid (see
page 25). This is based on three New Testament texts1 commending the practice of
applying expectations to the Scriptures. Our minds must be primed to expect and recognise
the soul-saving doctrines and remonstrances of the Bible.
But are we not risking the integrity of ministry by encouraging preachers to
‘find’ evangelistic reasoning in all parts of the Bible, even where there is none? Yes we are,
but there is no substitute for biblical common sense as the antidote to over-imaginative
interpretation. Some seminary professors, in seeking a more scientific set of safeguards,
have unintentionally created a strait-jacket which immobilises the exploratory mind of the
preacher, and effectively destroys vast swathes of evangelistic reasoning in the Bible.
There is one other matter readers should be made aware of. The simple plan
we shall present for sermon preparation assumes that the fundamentals of the Gospel are
clear and self-authenticating to our hearers. Of course, these fundamentals become
savingly clear to those whom the Lord will save, but in large measure they are clear
to all. Scripture, we believe, is self-endorsing to the human mind, so that we do not need to
convince hearers of the intellectual reasonableness of our message, nor shy away from
certain themes because they may seem unacceptable to the atheistic mind.
As a young preacher this writer was very hesitant to preach the Garden of
Eden to totally uninitiated outsiders, thinking that it would come across to them as far-
fetched. But then he realised that this was not the case, as long as it was preached with a
strong emphasis upon the great issues and principles of the Fall, and the human condition.
Being fundamental truths, these matters carry the ring of truth even to uninitiated hearers
brought up to believe that Genesis is a fairy-story.
When the preacher presents such themes, he may look at the faces of his
congregation and see that the very people whom he might expect to scoff, are momentarily
solemnised and listening. It is confirmed to him that such truths make a profound
impression even upon cynics. They may affect scorn afterwards, but at the time they listen
and recognise that it is true.
Under layers of atheistic programming and self-justification, the conscience,
though dormant, is still alive, and can be stirred and pierced by Truth. With the Gospel we
strike a chord in the heart; we touch a raw nerve. God’s Truth verifies itself.
Therefore, in our evangelistic sermon preparation we need not cower before
a threatening wall of scorn and rejection. We need not feel obliged to prove everything we
propose to say. Our preaching does not have to be a string of apologetic beads, or an
attempt to speak the language of so-called post-modernity. We should never be weighed
down with inhibitions and doubts, for the principles of the Gospel, when passionately
presented, cannot be entirely shut out by any hearer.
Of course we must always observe the duties of clarity, understandability
and interest, but we have no duty to prove the faith or bridge the mythical gap to this new
species of human being - post-modern man.
What is the place of apologetic argument? It does not have a large place in
our preaching. Apologetic books are exceedingly interesting and legitimately exciting to
Christian people, but how useful are they to unconverted people? The answer is -
moderately useful.
Some apologetic arguments introduced here and there in our sermons will
certainly interest and challenge people, and interest is immensely important in preaching.
We do not desperately need these arguments, but they will help. They may even
authenticate us to some extent as credible people, helping unbelievers to realise that we are
not complete obscurantists without any education. All this can be useful and helpful.
Most important of all, apologetic remarks may serve to leave the listener
without excuse for ignoring the Lord. If they will not listen to our message, the fact that we
have deployed some unanswerable arguments leaves them without excuse before God.
These are all valuable objectives, but to keep matters in perspective, we do
not depend on them. The soul does not need apologetic arguments. There is a place for
them, to open up interest, to gain a morsel of respect from hearers, to keep everyone ‘on
board’, and to expose human unreasonableness, but these are secondary functions. All the
power resides in the fundamentals of the Gospel blessed to the hearer by the Holy Spirit.
This realisation is so enlivening to preachers that we must be certain of it.
In Acts 24 we have the record of Paul defending himself before Felix, a Roman
procurator, and his wife Drusilla, a Jewess.
Here is Felix, born a slave, steeped in paganism, reared in a culture which
permitted many practices identified in the Bible as sins, and what does Paul do to make an
impression upon him? Does he adapt himself to the culture of Felix, using sophisticated
arguments to establish that there is one God, and to establish the exclusive validity of
biblical moral law? He does not.
The apostle Paul bypasses tortuous reasonings and comes immediately to the
central issues, believing that they will be clothed with authority and challenging power,
needing no complex proof or commendation. While there is certainly a place for justifying
these concepts to people from other religious cultures, to show helpfulness, sympathy and
consideration, it is not essential, for the Truth is always self-authenticating.
Between them, Felix and Drusilla had a considerable burden of immorality,
cruelty and avarice, and protected themselves with all the defence mechanisms available.
But no cultural curtain obscured the light from Felix, who trembled under deep conviction.
Not that he ever came by faith to Christ, but at the level of the natural man he understood
and acknowledged the Truth. Paul had proceeded entirely upon a presuppositional basis and
so may we. All this liberates the preacher from excessive burdens in preparation.
In the first two chapters of Paul’s letter to the Romans we find
the self-evident nature of Truth powerfully established. The apostle argues that there is one
God, that He is invisible, spiritual, eternal, and powerful, and that these things can be seen
in creation, and are so apparent to people that they are without excuse. The preacher’s task
is to pierce the outer skin of denial to reach human sensitivity and acknowledgement. As we
preach these truths they will strike a chord, and there will be at least an internal response
from our hearers. Deep within themselves they will know that these things are true.
We may confront a sea of people in church, with many visiting strangers
among them. Simply to affirm the facts of the holiness of God and the problem of guilt -
even to people lacking any previous exposure to this message - should secure a solemn
hearing and serious expressions. That raw moral nerve will be touched. We can be certain
of this because at the end of the long sin-list of Romans 1 we read (of Jews and
pagans alike) that people (intuitively) know the judgement of God, and that those who
commit such sins are worthy of death.
In Romans 2 we read that people are therefore ‘inexcusable’.
Even if the thinking processes of hearers are calloused over with false ideas and defence
mechanisms, not to mention apathy and indifference, the preacher’s words may still break
through to an underlying recognition of Truth.
But does not the apostle also say that ‘the natural man receiveth not the
things of the Spirit of God’? Surely, then, we cannot accept this idea of inborn, instinctual
recognition of the Truth? Certainly, there can be no saving recognition of the
reality and desirability of God’s remedy for sin without a special work of the Spirit. There
can be no saving grasp of the amazing, atoning love of Christ. But the fallen condition of
mankind before a holy God, the personal guilt of individuals, the inevitability of judgement
and the elements of the plan of salvation can be grasped by the natural mind.
It is not right to say that the natural man cannot understand anything, for then
he would not be without excuse, and God would not be just and fair in the day of
judgement. We are assured in Romans 2 that the human constitution is
embossed with the moral law and equipped with the conscience, and even pagans will be
judged on this basis. In the case of people who reject the Gospel, they will be judged not
because they did not understand it, but because they rejected what they were able to
understand. We should never say, strictly speaking, that the sinner cannot
come to Christ, but that he will not come. It is a matter of will, not of
understanding. And it is the will that is melted and turned in the saving work of the Spirit.
For these reasons we do not overemphasise apologetic reasoning, but believe
that the law is within each person, the conscience is alive, and an intuition for God and
eternity lies just beneath the surface. The secrets of the heart (Romans 2.16)
may be reached, and touched, and opened.
1 Romans 15.4; 1 Corinthians 10.1-11; 2 Timothy 3.16.
TWENTY-ONE STAGES
Here are steps or stages which should, ideally, find a place in
the preacher’s preparation plan, not necessarily in this precise order. It is taken as read that
the process will be preceded by earnest prayer.
(Additional hints apply to miracles, parables and historical-event texts where
the narrative more clearly shapes the sermon.)
1 Find your text.
The method is not elaborated here, but care should be taken to check that the
theme does not duplicate other recent sermons, but rather complements them. Use the
‘Gracious Element Grid’ if necessary. You obviously will select your text because you see
some definite possibility in it for evangelistic reasoning.
2 Study the passage and note carefully the context.
Make sure it is fully understood, problems are resolved, and, in the case of a
New Testament text with an Old Testament connection, that the latter is thoroughly
investigated. For this stage, reference to commentaries is usually necessary, but they must
not (yet) be consulted for message guidance, only for technical help. (In any
case, there will almost never be message help for evangelistic addresses in commentaries.)
3 Identify your theme and outline.
Formulate your general aim, theme, purpose or topic, and even assign a
holding title if you can. If asked, ‘Why have you chosen this text?’ could you give a reason?
Note down the main arguments or scheme of reasoning you could follow
(although more possibilities will later emerge to re-shape or extend your case). Once again,
the ‘Gracious Element Grid’ may help you to recognise and appropriate the implicit
evangelistic reasoning of the text.
To have an early scheme will greatly enliven your sense of objective. Your
heart will burn to convince and win and stir your hearers, and points will be forged under
the driving concern in your mind. To put it another way, your preparation will gain early
‘mission momentum’, and your mind will certainly gain greater clarity and ingenuity for
preparation. It may be that as you proceed, you see another theme or approach which may
excite your soul more, but still try to have an early view. Dr Jay Adams has a book entitled
- Preaching with Purpose - and this purpose element must enter
our preparation early.
4 See a particular class of hearer.
This is not quite the same as the previous point, although it overlaps. Ask
yourself, in the light of the subject or theme, what your precise human
objective will be. What ‘class’ of hearer will you particularly want to convince, move and
stir? Is your chosen theme primarily for indifferent people, atheists, or for the young under
worldly delusion - or who? Your sermon must be for all, but what particular category of
hearer is the bull’s-eye, and what do you want to stand out in their memory? You may
protest that this is unreasonable, because the sermon is not yet developed, but you can
develop an initial view, and this will help you to make your preaching truly relevant.
5 Study the words in depth.
What are the key words in the text? The full sense may prove of
great significance, and help you make several points in an unusually compelling way.
6 Note surprises in a passage.
Surprises are precious to preachers, engaging (or reactivating) attention
almost as well as illustrations and anecdotes.
7 Note terms that need defining.
Definitions are also helpful in preaching, but not if they are long or technical.
If there is a word or concept in the text that the ‘outsider’ will not understand, define it, and
even believers will often be grateful, and especially younger hearers. You have hearers who
half-know, but would feel a little humiliated if you taught them a definition privately. But
just watch their heads come up when you do so in a sermon. This writer recently, on the
spur of the moment, gave a simple definition of the difference between sin and guilt. It was
noticeable that it struck some ‘outsiders’ and seekers, and clearly interested many believers.
The point is that brief definitions are not only profitable, but engaging.
8 Consider modern equivalents.
If, for example, the text is about trust in Jewish ceremonies, you must rack
your brains to identify the broader, modern equivalents. There are many things in which
people place religious trust. Care is needed to ensure that ‘equivalents’ are not fanciful, but
obvious and fair. You must not leave an evangelistic sermon locked into ancient Jewish
practices and terminology. Very early, you must translate into modern applications.
9 Search out inherent illustrations.
The New Testament particularly is rich in implied illustrations. Paul pours
forth illustrations, but they are not always obvious. Words may be partly quoted from an
Old Testament illustration. It may be that two words, a noun with an adjective, constitute an
illustration, but the picture is not graphically amplified, and this must be provided by the
preacher. Be sure to identify and colour in implied illustrations, where helpful.
10 Make the opening and divisions of the message.
At this point give thought to the introduction and route into the
message, because to do this helps you to think in terms of a whole structure, and also serves
to maintain purpose. You may later change your mind. Then think more deeply about your
proposed heads of matter. And think not merely as a teacher but as a preacher. Assume a
difficult and inattentive group of hearers (even if this is not the case) and consider what the
most engaging and ‘picture-forming’ arrangement of headings will be. Very roughly sketch
the material under each heading.
11 Position essential salvation facts.
Considering the proposed order of headings, at what point should you import
essential salvation facts? The text may focus on sin, but not furnish positive facts of
salvation. Where and in what form shall these be deployed? You may have selected a text
full of powerful arguments concerning the vanity of life without God. But how will this be
connected with the positive balm of the Gospel? To avoid salvation expostulations
becoming an inadequate and ‘samish’ add-on at the end of your message, early thought
must be given to making them connect better with the whole address.
12 Introduce original illustrations.
We mentioned illustrations implicit or implied in the text, but now that a
fuller outline has been framed, thought must be given to original illustrations. These are the
illustrations that hearers remember best. Some will be simple word pictures, while others
will be (within the bounds of brevity) situational and real-life, or even anecdotal. If your
intermittent thinking for the sermon begins at least a few days ahead, then the conceiving of
illustrations can be enjoyable.
13 Sift the persuasive element.
We have now an embryonic introduction, the chief headings and ideas, the
presence of salvation-doctrine and even major illustrations. Now is the time to hold the
message up to the light, as it were, and check its persuasive quality. Humanly speaking, am
I going to change anyone’s mind, or plant deep concern, or move the conscience, or make
Christ glorious, and then make salvation not only desirable but essential?
What is the persuasive force of my points, and what specific exhortations,
promises and encouragements have I introduced to turn the sermon from teaching into
preaching? What persuasive things will I say, and at what points?
14 Locate any striking or unifying element in the passage.
At this stage you must make sure you have not overlooked some feature of
the passage which would make a natural and even novel way of joining the whole message
together, or enforcing your evangelistic conclusions. Often a special conclusive impact may
be obtained from within the text itself.
15 Craft and refine a conclusion.
The closing portion of the sermon is frequently under-prepared, leading to it
having a lame, ‘tailing-off’ feeling, giving the hearer the impression that even the preacher
does not really think salvation is important. A poorly thought-out conclusion may also tend
to drag on and become boring, especially to frequent hearers. It may equally become almost
identical every week. Give time to make the closing exhortation or encouragement a living,
urgent word which grows out of the theme of the sermon, and which is a sincere and fresh
expression of the Gospel. Ask yourself - will my hearers listen and be moved or challenged
to the very end?
16 Write up the rough notes.
This is the time for purging, elaborating, improving, revising, and planting
firmly in your own mind the logic and flow of the whole address. It is not necessary for
draft notes to be in thorough, formal prose, but if they do not involve labour, they will not
serve to consolidate the matter in the memory.
17 Give scope for reflection and afterthoughts.
Some of the finest points in a sermon come from afterthoughts, and so this
trawl through is a valuable stage. You will find yourself saying - I should have done it this
way! Or -Here is an obvious illustration or point - how could I not have seen it before?
At this stage, you must check out the commentaries again, and also see if you
have a sermon on the passage by anyone else. The earlier reference to commentaries only
served to help you understand the text. Now it is good and valid to see if there are any clues
on the use and application of the text in evangelism. You may, of course, wring your hands
in dismay when you see a much better use made of it, but it is more likely you will pick up
an enriching hint or two. Don’t let outside references colour your earlier preparation, but do
let them challenge and help you in these later stages.
18 Confirm or change the sermon title.
This may seem a strange or unimportant step, but it is most helpful to
you to have the direction and objective of a sermon summed up in your own private
title (even if you choose to recast it for announcements). Titles are strangely helpful and
influential to the preacher, for they help to keep the theme and thrust in view. Do you want
to change it or re-express it? Is your ‘mission’ for the sermon clearly in your mind? If so, it
will live, and stay on course.
19 Make notes for the pulpit.
Now reduce your rough draft to pulpit notes. For most people it is best to do
this as late as possible - say the previous day - to serve as a kind of revision exercise. The
notes should clearly show the headings, and not be too detailed, for that encourages
dependence. Clear headings will enable you to pick up the trail should you be thrown off
course. However, notes should be full enough to keep you to the point, and to time. It may
be useful to asterisk or highlight in some way the illustrations, which will probably be
mentioned only by a word or two, so that they do not merge into the other items and get
lost.
20 Mentally revise the illustrations.
It is a good thing to run over the illustrations a couple of times in your mind,
and particularly the ‘connection’ that you will employ to relate or apply them to the
message. It is at this point that you are most likely to fumble and lose the impact of
illustrations. When you consider how helpful they are both for conveying understanding,
and for securing attention, you will accept the need for honing and familiarisation.
21 Re-visualise the hearers in your sights.
Think of your target group again. Is this message really going to reach them?
Don’t consider one person, for that will make you intense in the wrong way, but think
generally of a category of need or hearer. Close your preparation relating your material to
that group, so ending in a renewed spirit of purpose, application and desire. You may even
now feel inclined to make some adjustments, omissions or additions.
It is in this spirit of connecting the sermon with real hearers that you go to prayer
for the blessing of the Lord, the magnifying of Christ the Saviour, fluency, clarity and
earnestness, and the salvation of precious souls.
Gracious Element Grid to recognise potential evangelistic information and arguments in a text
Themes about God and the Bible
1. Insights into the character of God: His attributes - particularly His holiness, justice and love
2. The knowability of God
3. The need for revelation, and its authenticity
The lost state of the human race
1. The problem of sin (or some specific sin), depravity, moral and
spiritual impotence, lostness
2. Human unhappiness, spiritual ignorance, and unbelief
3. Human hostility to God
4. The consequences of sin in both life and death
5. The nature and certainty of death
6. The need for pardon
The way of salvation
1. The mercy of God
2. The freeness of salvation
3. The person and work of Christ, especially in the atonement
4. The power of God in salvation and the details of conversion
5. The blessings and benefits of salvation
6. True repentance and faith
7. The exclusive soul-saving power of the Gospel
8. The consequences of rejecting the Gospel
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