THE WATCHTOWER'S NEW IMAGEJWs as mainstream Christians!
by David A ReedFROM SWORD & TROWEL 2000 No
1
IT IS NOW becoming clear that the Watchtower organisation has dramatically shifted
direction. Its focus is no longer on prophecy, nor on doctrine, nor on membership growth. Rather,
the organisation seems determined to create a new image for itself.
It has embarked on a campaign to make Jehovah’s Witnesses appear to be a
mainstream Christian church - a church without cultic doctrines or practices.
For some time now, everything coming out of Brooklyn headquarters has been tailored to
fit this new image, as Jesus is given greater prominence in Watchtower books and magazines.
Christian-sounding terminology is now being used as if it applied to all Jehovah’s Witnesses, not
merely to the elite remnant of 144,000 anointed ones. Controversial policies are either being
abandoned or swept under the rug. Compromise is taking the place of opposition to worldly
governments.
The Jehovah’s Witness organisation’s new image campaign has been in the making for
some time, but it has taken a while for the policy shift to become clear. However, an unmistakable
pattern has now emerged.
The question is - how much of this represents real change, and how much is merely
cosmetic? Is the sect really fixing its flawed doctrines and practices, or is it merely papering over the
cracks? The answer can be found by examining each of the areas of change.
Jesus became the focus of a JW book for the first time in 1991, when the Watchtower
Society published The Greatest Man Who Ever Lived. This marked a sudden reversal of
the trend the organisation had been following for the previous hundred years, a trend that had been
characterised by less and less emphasis on Jesus Christ.
The Society admitted this trend away from naming Christ when commenting on its own
songbooks in the 1988 book, Revelation - Its Grand Climax at Hand! They wrote -
‘In the songbook produced by Jehovah’s people in 1905, there were twice as many songs
praising Jesus as there were songs praising Jehovah God. In their 1928 songbook, the number of
songs extolling Jesus was about the same as the number extolling Jehovah. But in the latest
songbook of 1984, Jehovah is honoured by four times as many songs as is Jesus.’
Although the Revelation Climax book went on to justify this trend and to
declare it good and appropriate, the JW organisation has recently been reversing that trend by
giving more emphasis to Jesus.
Both in printed discussions and in colourful illustrations, Christ has become more
prominent in Watchtower publications. The result is that new visitors to JW Kingdom Halls are less
likely to notice the tremendous distance of the cult from mainstream Christian practice. This is
probably the reason for the change - to make Jehovah’s Witnesses appear more mainstream.
However, the change is only skin deep, since there has been no published change in
Watchtower theology. Christ is still, in the official JW view, merely the first angel God created. The
Society’s increased public emphasis on Jesus resembles Mormons’ outwardly Christian appearance
which masks their official view of Jesus as one of many gods and goddesses.
Christian-sounding terminology is another feature of the campaign to make Jehovah’s
Witnesses appear to be a mainstream Christian church. Since Judge Rutherford’s day the sect has
openly taught that only the elite remnant of the 144,000 anointed ones are born again and declared
righteous in Christ. The great crowd of other sheep are privileged to associate with these members
of the Bride, the body of Christ, but are not actually part of His Church. The expression ‘in Christ’
(or ‘in union with Christ’ as it is rendered in the JW New World Translation) was
reserved exclusively for the ‘heavenly class’.[1]
The millions of rank-and-file JWs were taught to respond to such New Testament
promises by saying,
‘That does not apply to me, for I am one of the "other sheep" and not begotten of God’s
spirit.’ (Life Everlasting - in Freedom of the Sons of God, 1966, page 153.)
The Watchtower for 1st June 1998 addresses its JW readership with a major
article entitled ‘Go On Walking In Union With Christ’. It applies this expression to even the newest
members. Although the official teaching is still that the intimate relationship of being ‘in Christ’ (or
‘in union with Christ’) does not apply to rank-and-file JWs, the language is used loosely to give the
impression that JWs are a mainstream church.
Similarly, the organisation has expanded its use of the expression ‘declared righteous’
(‘justified’ in Christian theology). Since 1935 the Watchtower Society has taught new converts to
view themselves as a ‘great crowd’ without this promise.
‘The "great crowd" . . . will not be justified or declared righteous either now or then as
the 144,000 heavenly joint heirs have been justified while still in the flesh.’ (Life Everlasting -
in Freedom of the Sons of God, 1966, page 391.) Yet in 1985, the Society began
to speak of the ‘great crowd’ as being justified in a limited sense.
Ten years later The Watchtower of 15th February 1995 described the ‘great
crowd’ as ‘declared righteous as God’s friends with a view to surviving the great tribulation’ (page
11). A few months later, this was qualified:
‘The great crowd . . . are not declared righteous for the purpose of being
God’s adopted, spiritual sons (Romans 8.1, 15). Nevertheless, by exercising faith in
Jesus’ ransom, they have a clean standing before Jehovah. They are declared
righteous with the purpose of being His friends.’ (The Watchtower,
July 1st, 1996, page 20, emphasis added.)
So, the underlying Watchtower doctrine has not changed. The official teaching of a tiny
elite, an ‘anointed remnant’, ruling over a ‘great crowd’ of second-class Christians remains in place.
But language is now being employed more loosely to hide this cultic stand from the public.
Compromise with worldly governments that was previously unthinkable is now the rule
for the sake of corporate financial advantage. The organisation’s ban on members voting, for
example, has been cited by various governments when denying the Watchtower Society special tax
advantages given to other religious organisations.
A 1997 US State Department report said the JW organisation in Germany had been
denied the special status of a ‘public body’ (and the accompanying tax benefits) due, in part, to the
sect’s stand on ‘public elections’. Hints of compromise showed when German JWs found that they
were now allowed to vote in non-political school or labour union elections.
Then French JWs told us the organisation was encouraging them to register and vote even
in political elections, but to cast blank ballots.
Now, a ‘Questions from Readers’ article in the November 1st, 1999 issue of The
Watchtower asks, ‘How do Jehovah’s Witnesses view voting?’ It says voting in a political
election is a ‘personal decision’ that each JW must make ‘based on his Bible-trained conscience and
an understanding of his responsibility to God and to the state’.
Outsiders may take these words as granting JWs freedom of choice, but Witnesses
themselves know the implication of this statement. The article goes on to discuss the situation of
JWs who might be required to vote, such as women whose husbands insist on it, or citizens in
countries where non-voters are penalised or discriminated against. The
Watchtower allows them to go through the motions but hints that they should not
actually cast a valid ballot in the privacy of the voting booth.
If a Jehovah’s Witness not under pressure from an unbelieving husband or
hostile government were to cast a ballot at all, he or she would certainly lose ‘privileges’ at their
Kingdom Hall and might face judicial action by the elders. Certainly any JW who
becomes involved in the political process, actively supporting a candidate for public office, or
simply wearing a ‘vote for so-and-so’ button, will definitely face retribution at their Kingdom Hall.
The seemingly liberating changes are all form and no substance, to give an impression of orthodoxy.
Military service, even in a non-combatant role as an ambulance driver, is still totally
taboo for JWs. A change announced in 1996 merely lifted the penalties for a JW who accepted
alternative civilian service at the order of a draft board. Previously, young men had to refuse the
draft board’s order and face possible imprisonment. Any who willingly performed civilian national
service were put on trial before a ‘judicial committee’ in the JW congregation and were thereafter
shunned.
The new arrangement allowed JWs to take advantage of the provision most governments
make for conscientious objectors to military service, but the essential rule has not changed.
JWs still refuse blood, under penalty of ‘judicial action’ against any who accept
transfusion. The organisation’s lawyers filed deceptive papers with the European Commission of
Human Rights in a March 1998 settlement with the government of Bulgaria. They promised ‘that
members should have free choice in the matter for themselves and their children, without any
control or sanction on the part of the association.’ But internal documents and Watchtower press
releases make it clear that there has been no change. Violators of the ban on blood are still
disfellowshipped.
Outsiders are often confused by tricky wording about ‘personal decisions’ and ‘free
choice’ used in Watchtower publications for public consumption. But the Witnesses know the
wrong ‘choice’ will lead to the punishment of disfellowshipping.
So, the recent ‘adjustments’ in Watchtower policies are misleading. Jesus is given more
prominent mention in JW publications, but He has not been elevated in their theology. The change
is merely cosmetic.
Similarly, the use of Christian-sounding terminology when describing the ‘great crowd’
of ‘other sheep’ merely sugar-coats their second-class status. The millions of rank-and-file
Witnesses are still taught to be subservient to the elite ‘anointed remnant’ represented by the
governing body.
Watchtower leaders are sending French JWs to the polls to cast blank ballots merely as a
ploy in their battle for tax exemption. The organisation’s ‘new’ instructions to JWs in general on
voting still allow only a token show when under some form of compulsion or duress.
Military service is still prohibited. The compromise on conscientious objector status is
largely a technicality. The blood issue remains. Dropping the transfusion ban would win favour with
the public and with many JWs, but it would also raise the question of why the deadly doctrine was
taught for so many decades.
Are Jehovah’s Witnesses truly less cultic today than in the past? Judge Rutherford’s
bitter, strident attacks against other churches and against governments, and against ‘big business’
are no longer reflected in modern JW rhetoric. The Watchtower organisation has become a ‘big
business’ with billions of dollars in assets, and the new generation of leaders appears determined to
preserve these assets. So the once boasted elevation of ‘Jehovah’ and demotion of ‘Jesus’ is now
reversed to make the sect appear more like a mainstream church.
Will these moves eventually result in a real change toward biblical Christianity? So far,
the new policy has been one of clever deception - like the action of a slum landlord who wallpapers
over the cracks in a crumbling wall and plasters over a shaky foundation.
Is it conceivable that the JWs could be experiencing the kind of reformation seen in the
Worldwide Church of God? Since the death of its founder and long-time leader Herbert Armstrong,
the Worldwide Church of God has undergone dramatic changes, moving from the cultic fringe into
mainstream evangelical Christianity. Their publications contain clear and open admissions of major
error, with public apologies and repudiations of past beliefs and practices. There is nothing even
remotely like this with the JWs.
The JW changes are more like those of the Mormon ‘Church of Jesus Christ of Latter-day
Saints’, which has mounted public-relations campaigns aimed at concealing non-Christian doctrine
and corrupt practices. The JWs and the Mormons are both up to the same deception.
Footnote [1]To them exclusively it is written: "You have, an anointing . . . remain in union with him" (1 John 2.20, 27, NWT);
New Heavens and a New Earth, 1953, page 307.
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